Wednesday, February 14, 2018

Google Pixel Shipments Doubled to 3.9 Million in 2017 While the Essential Phone Stalled Out

In 2017, Google took the wraps off the Pixel 2 series, and Andy Rubin-backed startup Essential launched the Essential Phone. The smartphones had their respective rough patches — the Pixel 2 XL’s screen became the subject of controversy, and the Essential phone’s launch was rife with issues from the get-go. All else being equal, though, Google’s smartphones handily beat the Essential Phone in terms of sales.

According to Francisco Jeronimo, the research director at the International Data Corporation (IDC), shipments of the Google Pixel series doubled to 3.9 million in 2017, while Essential managed to ship just 88,000 phones between July 2017 and the end of the year.

That might sound like great news for Google, but to put the numbers in context, overall Pixel sales for the period were still dwarfed by competition from Samsung, Apple, and Huawei. It’s also important to note that while the Google Pixel’s sales doubled in 2017, the first Pixel-branded device launched toward the end of 2016. Sales of the original Pixel were around the 2 million mark in 2016, but we don’t how sales split between the Google Pixel and the Google Pixel 2 in 2017.

As for the Essential Phone, there’s a lot of room for improvement.

Those aren’t just disappointing results for the startup — they may scare off further investment if things don’t turn around soon. We can only hope it’s because the Essential phone got off to a bad start, and that its future devices won’t be plagued by the same issues at launch.

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