Tuesday, February 6, 2018

Oppo Confirms That It Will Start Selling Smartphones in Europe

Oppo, a China-based company owned by BBK Electronics, is the world’s fourth-largest phone manufacturer. The smartphone maker does very well in China and India, but it’s relatively unknown outside of its established markets. And in regions such as Europe, Oppo and Vivo, its sister company, don’t currently sell smartphones — right now, their devices are only available through various importers in Germany or Europe. But that’s about to change.

Oppo confirmed to WinFuture this week that it’ll soon start selling smartphones in Western Europe. Alex MacGregor, the company’s international PR manager, told the publication that earlier statements made by CEO Tony Chen regarding overseas expansion were true.

Mr. MacGregor said that as part of Oppo’s international plans, the company will launch devices in Europe in the near future, specifically Western Europe. It’s aiming to compete directly with established brands such as Samsung, Apple, HTC, LG, and Sony in Western European countries like Germany.

It’s worth noting that a few years back, a few smartphones from Oppo’s Find series launched in Europe. But the company’s upcoming expansion is on a much larger scale.

The company’s strategy for success in emerging markets like India has been a focus on brick-and-mortar retail. Oppo and Vivo still dominate the offline smartphone retail space as far as China-based brands are concerned.

In recent months, though, Oppo’s struggled to contend with China-based Xiaomi’s meteoric rise, due to the fact that it can’t compete with its rival on specifications.

The company’s European expansion may help matters, and it isn’t without precedent — Xiaomi entered Western Europe last year. It’s unclear whether it plans to adopt an offline retail strategy in Europe or whether it plans to sell smartphones online, and there isn’t a time frame for the expansion yet. We expect to learn more in the coming weeks.

Source: WinFuture (in German)

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